A writer, producer, and editor, Larry is a pop-culture junkie who has covered the industry for more than a decade for MTV, MSN, E! online and more. He has written extensively about film, television and music from the Academy Awards, Grammys and Golden Globes, to movie set visits and film festivals like Sundance, Toronto and Tribeca. The creator of the massively-successful “Twilight Tuesdays” series, Larry has conducted thousands of interviews with all the big names in showbiz.
Not long ago, Kiara Blue found herself at a precipitous crossroads. She had always dreamed of a career in technology, but as a young woman of color, she felt isolated among fellow students who didn’t look like her, and she didn’t see how she’d ever be able to repay the cost of college.
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“I think I've had chocolate every day of my life,” reveals Jean Thompson, owner and CEO of Seattle Chocolate. While many of us could claim a similar accomplishment, very few could say that they’ve turned a lifelong fascination and obsession with the sweet into a multimillion-dollar company that produces more than one million pounds of chocolate annually.
Headquartered in Tukwila, Washington, Seattle Chocolate serves as a testamen...
How did Yatin Patel, co-founder of Reservations.com, turn four bags of worldly possessions and $400 into one of the world’s leading online hotel booking websites? First, he dreamed, then he acted, innovating with a sense of fearlessness that most of us lack in our DNA. He joined forces with Reservations.com’s other co-founder, Mahesh Chaddah, a partner in crime with a similar love of risk led to “a perfect partnership,” Patel confides. “Mahesh with his computer science background and me from ...
Cultivating an online floral business
When Michael Sabia arrived at From You Flowers in 2011, the mandate was clear. “Grow the business, essentially,” he remembers with a laugh.
The vice president of marketing was one of many new hires at that time, brought into the parent company Tenth Avenue Commerce and set up in a new Manhattan office. From You Flowers had been founded a decade earlier by CEO Michael Chapin, but between the acquisition that spurred the mandate and the floral industry’s ra...
Agents of change
Enter Direct Agents, a digital marketing firm with a diverse, high-powered roster of clients including Samsung, Forbes, Tommy Bahama, Scholastic and Sony. Utilizing everything from search to email to social and more, Senior Search Strategist Team Lead, Brendan Strauss works closely with Lizardi to feed the marketing machine.
“We've experienced quite a lot of changes in the search industry alongside Ramjet as a client over the last several years,” says Strauss. “Their typical ...
Making the jump into search engine marketing
Nowadays, Elesseily and Andrew Goodman head up Page Zero Media, a search marketing agency that has been using its pay-per-click expertise to maximize client ROI for over a decade.
And, in some ways, she’s still trying to come up with that next great jump-rope move.
“That was the beginning of my interest in marketing,” Elesseily says of the memory. “Taking ideas and then disseminating them through various channels — back then, my channel was word-of...
Striking the balance between creativity and analysis
During the 2016 presidential primaries, you’ve undoubtedly heard the name “Ben Carson” quite a bit. As it turns out, that famous neurosurgeon/politician isn’t the only one with a diverse and impressive career.
“I have had a very circuitous path,” laughs the “other” Ben Carson, looking back on the career route that would eventually make him global search engine marketing (SEM) manager of the Microsoft Store. “As an undergrad, I studied psych...
Targeting the best customers
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When a teenaged Rob Monson earned his driver’s license, his mother wanted to reward her son with his first set of wheels. It’s a memory he’ll never forget.
“My first car was a Camaro,” he recalls with a chuckle. “My mom bought it for me when I was 16. It was used, and we bought it from someone down the street. It's amazing how much things have changed.”
Monson would know this better than most. Nowaday...
The party goes digital
When you run a novelty company, every day is a party. From supplies and favors to decorations and seasonal merchandise, the tools of your trade are as celebratory as they are smile-inducing. But that doesn’t mean that the day-to-day is a piece of cake.
“Century Novelty was started in 1951, in my grandfather’s basement,” explains Kyle Madigan, the company’s president. “We began supplying traveling carnivals with their redemption prizes — think stuffed animals when you wi...
A melting pot of recreation
More than 42 million people visit Las Vegas, Nevada, annually. Regardless of whether you prefer what happens there to stay there, the so-called “Entertainment Capital of the World” drives crowds to the desert in spades, hearts, diamonds and clubs. Of course, you must get there first, which is where Vegas.com comes in.
Just as the name suggests, Vegas.com specializes in Las Vegas travel and entertainment. “We sell all things Las Vegas,” says Juliana Dean, Vegas.com ...
A game of chess
It may appear at first glance to be a three-letter acronym, but “SAS” isn’t spoken as such. It’s pronounced “sass.” This is appropriate because both the software itself and the company have wielded attitude to spare while confidently navigating 40-plus years of technological innovation. SAS has become a leader in analytics software and services while empowering customers with “The Power to Know.”
“We are one of the largest privately held software companies in the world,” beams...
Searching for a better education
“I feel like I’m moving the needle every day,” explains Lindsay Martin, an account manager for the company. “I’ll go out and see a campus, and then bring that breath of fresh air back to our team to see how we take marketing all the way from a prospective student seeing an ad to pushing their inquiry into admissions, to helping them apply and then enroll.”
Martin and director of digital media Sarah Russell work on behalf of Azusa Pacific University, a private ...
As a child, Ryan Alovis was taught lessons about business management, customer satisfaction and marketing that would last a lifetime. As he recalls, much of this instruction took place amidst the curious gaze of an endless array of Manhattan sidewalk shoppers.
“I have vivid memories of my family’s window display on the Upper West Side,” explains the CEO of LensDirect.com, the fourth generation of his family to make a career in optical. “I was a kid, and I was rambunctious and energetic. I wou...